Jim Jannard founded Oakley - named after his dog Oakley Anne - originally as a brand that sold handle grips for motocross bikes, using a special material found in the nose pads and earsocks of various Oakley frames today.

The brand gained further recognition with the release of the O-Frame in 1980, after which the brand began to expand its eyewear collection. Behind the brand is more than 850 patents, including the innovative PRIZMTM series lenses.

With an emphasis on sports and active lifestyles, Oakley actively seeks to identify problems and wrap their solutions in art, and their eyewear is no exception.