Lee Hyun-Ho launched the brand in 2014 to strike a balance between quality and style, at an affordable price. But Projekt Produkt isn’t just about delivering trendy eyewear; every year the brand chooses a theme that sets the tone for the latest collection, and collaborates with artists to create one-of-a-kind pieces.

The Genderless collection breaks the barrier between boys and girls to deliver eyewear to suit every face, while the Of Human collection, based on the concept of the human eye, seeks to challenge our understanding of culture, race, and the world as we know it.

Celebrities: Rita Ora, Anitta, Kris Wu